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Belevation Welcomes 2021 with a Giveaway from Katie Breard
In 2021, it’s our goal to reconnect with the moms who helped build our Belevation Maternity brand. To say thank you, Belevation is doing a giveaway with postpartum fitness trainer Katie Breard.
Saving Small Business
Last night on Netflix, hubby and I watched the 1991 Australian film, The Efficiency Expert. Set in a small town in 1966, Anthony Hopkins plays efficiency expert Errol Wallace. Charged with closing an under-performing moccasin plant, Hopkins emotionless character has a change of heart after he assists workers at a slot car race.
Along with modern classics like Tommy Boy, The Efficiency Expert falls in a special genre of films about saving small businesses. When actor Chris Farley's father Big Tom dies, Tommy goes on the road with side-kick David Spade trying to help their brake-pad company. With unforgettable scenes like the pair driving with a buck in the back-seat and Tommy setting a fire on a clients desk, the laughs are numerous. In a last minute cliff hanger, Spade and Farley prevail and the factory is saved.
Similar messages replay in other favorites from this genre including 2005 British-made Kinky Boots. After inheriting his families manufacturing business, Charles Price learns that Price & Sons Shoes is failing. While in despair about his many unsuccessful attempts to save the company, a chance encounter with a drag-queen, cabaret singer named Lola, helps Charles take the firm in a new direction.
Then there's Renee Zellweger in the 2009 flick New In Town. Like Hopkins, in The Efficiency Expert, Zellweger thinks she understands business until she is captivated by life in this Minnesota town. While corporate sees the workers of Munck Foods only as numbers, Zellweger finds a way to turn Munck around.
Make a resolution that 2012 will be the year you join the movement supporting local businesses. Shift Your Shopping maps out organizations throughout the US and Canada dedicated to re-energizing our retail and manufacturing economy. American Express got on board publicizing their 2nd annual small business Saturday, the day after Black Friday. Make this a year-round effort & bring back jobs to America. Why not buy some American-made maternity apparel today?
